Words are powerful. Your cueing might have more impact than you realise. Words have the power to inspire us, and even motivate us to take massive action. Think of the great speeches by Martin Luther King and Winston Churchill for example. And inspiring people like Steve Jobs, Oprah Winfrey and Barack Obama. I’m sure you have your own favourites. These people chose their words very carefully – because they set out to make an impact; whether it was to rally a nation or buy new technology.